Product Owner Website & Digital Experience

Since 1994, we have been connecting companies with freelancers in IT and engineering. Last year, we successfully completed over 2,000 projects. Why? Because our model works. Our 350 employees work at our headquarters in Reutlingen and at our ten other locations in the DACH region, including Munich, Hamburg, Berlin, Frankfurt, and Zurich.
 

Since 2022, we have been part of the  House of HR Group – a leading, Europe-wide HR service group. This gives us additional momentum for growth and innovation.
 

SOLCOM is a hidden champion – large enough to offer you exciting career prospects, yet small enough to create a friendly and agile working environment. Our corporate culture thrives on continuous learning, open communication, and mutual support – at every stage of your career.
 

Your tasks: 

 

• Product Owner Website: Responsibility for the strategic and operational development of the company website in close coordination with internal stakeholders and external service providers.
• Development and implementation of the SEO & GEO strategy:  Targeted increase of organic visibility and local relevance.
• KPI analysis and monitoring:  Regular evaluation of relevant web metrics (e.g., traffic, conversion rates, bounce rates) and derivation of specific optimization measures.
• Marketing Automation: In collaboration with the sales marketing department, you will actively shape the use and further development of automation processes in digital marketing based on the Salesforce Marketing Cloud.
• Agency management:  Coordination and management of external web agencies including briefings, timings, controlling and quality assurance.
• UX Optimization & A/B Testing:  Conception, execution and analysis of tests for the sustainable improvement of the user experience on the website.
• Strategic vision & entrepreneurial thinking:  You have a clear idea of ​​a modern, future-oriented web platform and always consider online topics from an economic perspective.